People most often ask...
Having a website built for you can be a daunting process, many people don't know where to start so here's a quick overview of the questions people ask most often - if you don't see an answer to your particular question, or you'd like more details then please feel free to get in touch anytime.
What's the first step?
Get in touch and tell us about your business and your project and we start from there.
In terms of the essentials, the first step is to register your domain name, firstly we check the availability of your first choice, and if that is not available we will look for alternatives. When we find the one we will register it for you, under your name so it becomes your property.
If you already have a domain name then great, we can work on that.
What is the price?
The cost depends on the amount of time we need to build your website, every site has its own specific requirements and we work with you to understand what your needs are, and then develop a plan to meet those needs.
From there we will work out a development cost for you based on your agreed requirements.
What do I need to give you?
We need the following materials and info from you, if you have it, don't stress if you don't have a logo or all of your content written up, we can help you with that if you need it.
Logo - supplied as a jpg or png file
Photos - digital copies of named photos of the right orientation to suit your design - so a mixture of portrait and landscape images. If you don't have photography at hand we can help you source some good quality images or provide a brief to yourself or a photographer.
Can I take my own photos?
Website designs rely on good quality imagery to perform at their optimum level, the user experience is really important so having good quality images is a very sound investment, either in time if you take them yourself or in the budget for a professional photographer.
Even in these days when we all have a camera in our pocket professional photographers are still in high demand - this could be a great investment if you are not able to take them yourself.
If you don't have the budget for a photoshoot there are some digital resources available where you can source some great images - some are free and some are available to buy.
What if I want to add something?
The price we agree on at the start of the project will not change as long as the brief does not change.
When there is a modification to the scope we will discuss it with you at the time, and if the modification requires extra work, we will give you a quote for that extra time as a Change Request, which we will agree upon before further work takes place.
We try to cover all the eventualities at the outset but sometimes unforeseen issues can come up, so we work through them between us.
What does the term "feature creep" mean?
Feature creep is an industry term that is used when a project grows beyond the extent of the original scope - we try to avoid this wherever possible.
We always try to add value but we also need to communicate so we all manage our expectations, you will no doubt have a version of this in your own business, which you will manage with your clients in the same way.
The key point to remember when developing a website, especially one with custom elements, is that it is not an exact science so some flexibility is sometimes required to keep the process smooth.
We only bring in a change request when it is really necessary and this is why we try to ask as many questions as possible at the start of a project. We try to avoid "that's not what I meant" wherever possible. Sometimes what looks like a small change actually needs a lot of work to achieve, so we'll always try to double-check that we've understood what you need.
Please feel free to ask questions of us at any time too, we are on the same team and we want the results to be the best as much as you do!
Is my website my own?
Your website is your property from the minute you pay for it - simple as that!
Who hosts the website?
Hosting is the provision of server space to keep your site live and available to your visitors.
Our hosting is a managed service so we don't provide cPanel access - this is because it is not required to manage your website, everything you need to do that is available via your content management access.
Only our websites are on our servers, so you know your site is in a safe environment - there are lots of hosting options available though and if you prefer to make your own hosting arrangements that's not a problem, we'll confirm this at the start of your project.
Our sites are hosting with an SSL certificate on your website - so the address will be https at the start and the padlock will display, just like on this site.
If you use a template is that legit?
Using a theme can save you lots of development time and therefore money, it will always be customised to meet your needs but if the layouts and frameworks are already in place it makes sense to use them.
They still need a lot of work to install and integrate your design but they're a great starting point.
Changing the way they work is not easy though, so if the fundamentals aren't to your taste on one theme it is better to find another one!
We have learned to go through this with examples before we build so you can be sure any theme used is right for you. Also if any theme does need to be tweaked we can factor that in to the development price.
What's the process for including add ons?
Yes there are lots of apps and modules that we can add to your website, from image sliders to integrations with Xero and Shipping APIs there's a host of modules available.
When we add one to your website we will buy the module and apply it to your website - the module will be yours and we will charge you for the price of the module without a margin, the cost of installing the module will be quoted in advance - this may need to be an estimated price range depending on the module.
What does integrate with a mail programme mean?
You can have a subscribe to find out more information link on the front page of your website that can automatically add a new contact to your mailing list. You can use programmes like MailChimp or Campaign Monitor which provide you with the ability to contact your customer base about marketing activities.
Whichever mail programme you prefer to use is a stand alone product and works independently of your website - what the integration does is take the sign up details and add them to your contact list without you having to manually enter the information.
It enables people to subscribe to receive mail from you, which can protect you from falling foul of any Privacy Act considerations. You need to be very careful about how you contact people these days.
Email marketing is a great way to maintain contact with your clients, it needs to be worked though, and does not lend itself to a series of automated contacts - some clients find this annoying and intrusive. For more information on email marketing give us a call.
What do I have to set up with my bank?
It is recommended that you talk to your bank about a Merchant ID - it is better to have a discussion with your bank in the early stages of the development.
How does the money get in to my account?
We have extensive experience in working with Payment Gateway providers like Windcave, Stripe and PayPal.
They all have their own features and benefits so we will discuss this with you as part of your development.
How does delivery work?
There are lots of different ways to handle shipping - many couriers such as Aramex, formerly Fastway have online Apps that can be integrated.
We can help you with setting shipping rates and offering features such as click and collect.
What are the shipping costs?
The first thing we need to establish is how much shipping your products is going to cost you, it is amazing how many clients don't actually have this information, but it is something we can help you sort out.
There are lots of options and we can help incorporate shipping into your marketing plan - for example, you may offer free shipping when an order is above a certain figure, or where multiple products are bought.
We can help you define your policy.
Can you help with product shots?
Good photography is very important when selling online - even though everyone has a megapixel camera in their pocket there is a reason why professional photographers are still around!
We can help with direction for a pro or for shooting the images yourself - some of those megapixel cameras on your phones are really good!
It may also be the case that suppliers can provide you with good material to use on your website for product shots, so we can discuss the best combination of options to suit your needs.
Can my site talk to other programmes?
If you have a Point of Sales system or you'd like to integrate your website with an accountancy system like Xero just let us know and we can discuss setting that up for you.
The details make the difference
To set up your product display pages we need to know what the customer needs to see in order to convert their visit into a sale. Here are some points you might want to put into a check list
What are the options for each product?
Is the product available in different colours?
Does it come in different sizes?
Do we need to display details like patterns or fine details?
The answers to these questions determine what kind of functions we need to apply to show the features of the products - it might need a colour swatch or a zoom feature, or maybe thumbnails need to be larger than usual, none of this is a problem but knowing this from the start is a big advantage.
What product info do you need to supply?
We need to identify each product so people can order the right one, this is especially important when there are variations like size or colour available.
You don't need to supply all of the information in one go, but we'll need some basics to get started.
This would be info like:
Sku number - or product code eg 12345mblack - in this case the numbers could be the product and the letters could be the size and colour. You may of course already have this set up.
Product short description - a preview of the key features that shows on the category page.
Product Full description - the full details that shows on the product page
Price and specify whether that includes gst or not
Areas where the product is sold - eg NZ only
Photo id - label the photography that goes with the product, this is often overlooked and many photos are labelled with the DSC number from the digital camera, they still work but are not identifiable to you when you are managing the site or to search engines.
We can help you with all of this info.